Taste Best of MI Wine Trade Training Pilot Program

  Taste Best of MI Wine Trade Training Pilot Program The Taste Best of Michigan Trade Training Initiative is a new industry-driven program designed to strengthen knowledge, increase placements, and expand access to Michigan wines across wholesale, retail, restaurant, and hospitality channels. Initiated by the Michigan Wine Collaborative, this pilot program is focused on equipping…

OFFICIAL PRESS RELEASE: MWC Announces 2026 Taste Michigan Governor’s Cup

FOR IMMEDIATE RELEASE: February 3, 2026 Michigan Wine Collaborative Announces the 2026 Taste Michigan Governor’s Cup Competition The Michigan Wine Collaborative (MWC) is excited to announce our continued partnership with the Beverage Testing Institute (BevTest) for the official fourth annual Taste Michigan Governor’s Cup Competition. This event represents Michigan’s only statewide, industry–driven wine competition and is an opportunity for the Michigan…

OFFICIAL PRESS RELEASE: TASTE MICHIGAN INVADES THE EASTERN MARKET

FOR IMMEDIATE RELEASE May 22, 2025 Michigan Wine Collaborative Announces Taste Michigan Invades the Eastern Market The Michigan Wine Collaborative (MWC) is excited to announce that on June 22, 2025 Taste Michigan Invades the Eastern Market in Downtown Detroit. MWC is partnering with Canfield Consortium and Cool Ass Detroit Stuff to host this exciting and…

OFFICIAL PRESS RELEASE: Taste Michigan Invades Michigan Wine Month

For Immediate Release DATE: April 15, 2025 SUBJECT: Taste Michigan Invades Michigan Wine Month (Detroit to Grand Rapids) The Michigan Wine Collaborative (MWC) is excited to announce Taste Michigan Invades Michigan Wine Month all May long from the Motor City to Grand Rapids..and beyond! Taste Michigan will be transforming the state’s largest metropolises into havens…

OFFICIAL PRESS RELEASE: Michigan Wine Collaborative Awarded Association Marketing Award for Taste Michigan

  OFFICIAL PRESS RELEASE: Michigan Wine Collaborative Awarded Association Marketing Award for Taste Michigan   The Michigan Wine Collaborative (MWC) is excited to announce that it will be recognized at the Wine Industry Network Marketing Awards for Association Marketing awarding the Taste Michigan™ brand and the Cool is Hot campaign.   Wine Industry Network’s inaugural…

MWC October 2023 Newsletter

October 2023 Newsletter Last reminder to renew your MWC membership, Complete the MWC Member Testimonial form, Listen to the first installment of the Music in the Bottle’s MI Governor’s Cup Series, Read October’s Wine Law, Stock up on Taste Michigan merch, Connect with MWC Sponsor Double A Vineyards, Update your Vintage Michigan listings for the holiday brochure, and More! 2023 Michigan Wine…

MWC September 2023 Newsletter

September 2023 Newsletter Listen to the first episode from Music in the Bottle’s MI Governor’s Cup Series, Indulge in the data from our most recent grower’s survey and participate in a final survey, Get excited for the upcoming Field Blends Michigan tour, Help us expand the MWC Talent Pipeline/4-H Viticulture Club, Join the 2024 MI Governor’s Cup…