OFFICIAL PRESS RELEASE: MICHIGAN WINE COLLABORATIVE LAUNCHES TASTE MICHIGAN’S “COOL IS HOT” CAMPAIGN

MICHIGAN WINE COLLABORATIVE LAUNCHES TASTE MICHIGAN’S “COOL IS HOT” CAMPAIGN FOR IMMEDIATE RELEASE: When it comes to Michigan wine, the thing to know is “Cool Is Hot.”  That’s the theme of a new ad campaign, launching Wednesday, April 26, from Taste Michigan, the Michigan Wine Collaborative’s marketing brand. It’s also big news for wine drinkers: The cool climate wines Michigan…

MWC 2023 March Newsletter

March 2023 Newsletter Get an update on The DREAM launch tour, Consider Dablon Vineyards for your bulk wine needs, Get some insight on Wine Law with our new monthly legal feature from Mark Vanneste of Howard & Howard, Get information on the upcoming WineAmerica nutrition labeling listening session, Register for the Commerce7 Tasting Room Best Practices Seminar, Get involved…

MWC 2022 December Newsletter

December 2022 Newsletter Get an update on MWC’s the Dream collaboration, Meet new MWC member Keen Technical Solutions, Learn about Lake Michigan College’s newest course offering, Stock up your tasting room with the new book from Ray Fister of Life Between the Vines, Follow along with the Taste Michigan brand, submit input for our upcoming Commerce7 webinar, Read a message…

MWC November 2022 Newsletter

November 2022 Newsletter Get an update on MWC’s statewide branding project, Mark your calendars for the 2023 Eastern Winery Exposition, Provide input to help us plan our Commerce7 webinar event, Get involved with our Governor’s Cup planning initiatives, Check out the holiday kick off announcements from Modales, Experience the new self serve wine service at GRNoir, Celebrate the 5…

Official Press Release: Taste Michigan

Official Press Release: Taste Michigan For Immediate Release MICHIGAN WINE COLLABORATIVE INVITES EVERYONE TO “TASTE MICHIGAN” • Introduces new brand identity to represent Michigan’s wine industry • Developing new marketing initiative to support sales of Michigan-grown wines • Campaign to launch ahead of Michigan Wine Month in May 2023 Traverse City, November 17, 2022 –…