Taste Best of MI Wine Trade Training Pilot Program The Taste Best of Michigan Trade Training Initiative is a new industry-driven program designed to strengthen knowledge, increase placements, and expand access to Michigan wines across wholesale, retail, restaurant, and hospitality channels. Initiated by the Michigan Wine Collaborative, this pilot program is focused on equipping…
The Michigan Wine Collaborative kicked off its new Educational Series on February 12, 2026, with an inspiring conversation between Christian Butzke, Wine Professor at Purdue University with 33 years of industry experience, and Nancie Oxley, Vice President of Winemaking at St. Julian Wine Company and Purdue alumna. What We Discussed The conversation flowed naturally through…
PA 232 Update Are you are Michigan wine grape grower? Are you updated on the current PA 232 proposal? Are you involved? NOW is the time to lean in and be a part of the conversation. Below is a thorough update along with some background on the PA 232 proposal project for wine grapes. In 2025,…
The wine industry is a major economic engine, and a large contributor to the United States economy, with wine producers, distributors, retailers, and consumers in all 50 states. WineAmerica, the National Association of American Wineries in Washington, DC, commissioned a study of the wine industry’s total impact in 2025, which was shown to be over…
Public Service Announcement: Join Us for the 4th Town Hall Meeting on Exploring Funding Mechanisms for the Wine Industry! Attention all wine enthusiasts and industry professionals! The 4th Town Hall Meeting is just around the corner, and this time, we’re delving into a crucial topic: exploring funding mechanisms for the wine industry. This is…
MWC Invites Michigan Grape Growers to Participate in the 2024 VineBalance Pilot Program As the 2024 season starts to pick up we would like to invite you to participate in the pilot year for the 2024 Michigan VineBalance program. VineBalance is a self-assessment grower workbook that aims to help growers implement and adopt the…
Experience the 2024 Michigan Wine Collaborative Media Kit! MWC is excited to announce and release our 2024 Media Kit. This spectacular production aims to serve as a general introduction to the Michigan Wine Collaborative and includes information about who we are, what we are working on, who we serve, what we believe, and how you…
MWC SESSIONS AT THE 2024 NORTHWEST ORCHARD & VINEYARD SHOW January 16th 2024 Viticulture Sessions Keen: Solar Sustainability Solutions for Growers and Wineries: Technologies, Services, Incentives, and Funding (1:55-2:30) Learn more about this session HERE! REGISTER TO ATTEND THIS SESSION AT THE 2024 ORCHARD & VINEYARD SHOW HERE!! January 17th 2024 Industry Discussion…
2023 MWC Specialty Crop Block Grant Survey Results The Michigan Wine Collaborative (MWC) received a MDARD / USDA Specialty Crop Block Grant award for 2021-2022 to increase the competitiveness of Michigan Grape and Wine Producers. As a part of this campaign the MWC collected information on a specific outcome indicator that measured the change…
The Department of Agricultural, Food, and Resource Economics (AFRE) at Michigan State University is searching for its next department chair. We will be interviewing three candidates during early May for the position. As a valued stakeholder, we would like to invite you to participate in these interviews and provide feedback on the next leader of AFRE. We…
