About the Collaborative

The Michigan Wine Collaborative (MWC) is the voice of the Michigan wine industry.

Our Mission: To enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.

We want you! Whether it’s supporting the industry as a dues-paying member or board member, a supplier/affiliate, a sponsor, or a volunteer, we need your help! Our goal is to support and promote the Michigan wine industry, but we can only accomplish this together. Please consider giving your time or a small donation. Every hour and penny helps! Join now, donate now, or become a corporate sponsor now.

Click here to view the official MWC press release.

Click here for a brief history of MWC.

Meet the Leadership



Gina Shay, Business Development for Tonnellerie Cadus French oak barrels, The Oak Cooperage American oak barrels, and Clayver ceramic amphorae, is a certified sommelier and Certified Specialist of Wine with 18 years of experience serving wineries in cooler- and cold-climate emerging regions, serving the eastern U.S., Midwest U.S. Washington State, and Canada.



Brian Lillie is the Director of Hospitality and Distribution at Chateau Chantal Winery. He has been active in the Michigan Wine Industry since 2005. In 2013 he chaired the MiCast (Michigan Certified Alcohol Service Training) Program which received the 2015 Pure Michigan Governor’s Award for Innovative Tourism Collaboration Award in Education and Training. He served on the Michigan Grape and Wine Annual Conference Committees for 10 years and has led a session called “Tasting Great Wine Before the First Glass”.



Peter King III has been making wine for the past 8 years. He is one of three founding partners of Drew Ryan wines based out of Southfield Michigan. The partners are in the process of opening a tasting room in the city of Detroit and have planted the first vines this past spring on a small lot off of the Detroit river where they are growing Cabernet Franc grapes.



Brian heads up Fenn Valley Vineyards in Fennville, MI. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015. He now runs the day-to-day operations with a focus on marketing and business development. 

Why Join the MWC?

Benefits of joining the Michigan Wine Collaborative include

  • Uniting and promoting the Michigan grape and wine industry within Michigan and on the national and world wine stage
  • Helping to direct industry research in and around our region
  • Discounts on annual seminars and shows
  • Complimentary Vintage Michigan Membership
  • Access to our members-only portal, which will include discussion forums; a marketplace; vineyard focused weather reporting; various tools, documents, and workshops to stay educated; and more.



Staying on top of future trends in the wine industry is an important area of focus for the Michigan Wine Collaborative. Aided by grants from USDA Specialty Crop Block Grant program in 2014 – 2017, in partnership with the former Michigan Grape and Wine Industry Council and 5 Lakes Energy, the Michigan Wine Collaborative gathered key resource materials for the industry to explore the development of a Michigan Wine Industry Sustainability Program in 2017. Vineyard and winery owners, explore how to adopt and promote sustainability practices appropriate for your business and find resources for program development.


News & Events

MWC September 2023 Newsletter

September 2023 Newsletter Listen to the first episode from Music in the Bottle’s MI Governor’s Cup Series, Indulge in the data from our most recent grower’s survey and participate in a final survey, Get excited for the upcoming Field Blends Michigan tour, Help us expand the MWC Talent Pipeline/4-H Viticulture Club, Join…

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MWC SCBG Survey Results

  2023 MWC Specialty Crop Block Grant Survey Results The Michigan Wine Collaborative (MWC) received a MDARD / USDA Specialty Crop Block Grant award for 2021-2022 to increase the competitiveness of Michigan Grape and Wine Producers. As a part of this campaign the MWC collected information on a specific outcome…

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