About the Collaborative

The Michigan Wine Collaborative (MWC) is the voice of the Michigan wine industry.

Our Mission: To enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.

We want you! Whether it’s supporting the industry as a dues-paying member or board member, a supplier/affiliate, a sponsor, or a volunteer, we need your help! Our goal is to support and promote the Michigan wine industry, but we can only accomplish this together. Please consider giving your time or a small donation. Every hour and penny helps! Join now, donate now, or become a corporate sponsor now.

Click here to view the official MWC press release.

Click here for a brief history of MWC.

Meet the Leadership



Brian Lillie is the Vice President of Hospitality and Distribution at Chateau Chantal Winery. He has been active in the Michigan Wine Industry since 2005. For a decade he worked with the Michigan Grape and Wine Industry Council planning the Annual Grape and Wine Conference. In 2013 he chaired the MiCast (Michigan Certified Alcohol Service Training) Program which received the 2015 Pure Michigan Governor’s Award for Innovative Tourism Collaboration Award in Education and Training.



Andrew Backlin, a native Northern Californian, has been surrounded by winegrowing and winemaking for much of his life. During high school, his first job was working on a bottling line after school. Andrew always had an interest in foraging for wild plants and fermentation. It started with kombucha brewing, which then led to homebrewing, and eventually, he fell in love with winemaking. Andrew began his Michigan wine career at Lawton Ridge Winery before briefly returning to California to work for Duckhorn wines. In 2018, he and his family returned to Michigan to become the winemaker at Modales in Fennville where he focuses  90% of winemaking processes to Native Fermentations and adopting a hands-off approach. Modales is now transitioning their vineyards to organic viticulture.



Peter King III has been making wine for the past 8 years. He is one of three founding partners of Drew Ryan wines based out of Southfield Michigan. The partners are in the process of opening a tasting room in the city of Detroit and have planted the first vines this past spring on a small lot off of the Detroit river where they are growing Cabernet Franc grapes.



Brian heads up Fenn Valley Vineyards in Fennville, MI. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015. He now runs the day-to-day operations with a focus on marketing and business development. 

Why Join the MWC?

Benefits of joining the Michigan Wine Collaborative include

  • Uniting and promoting the Michigan grape and wine industry within Michigan and on the national and world wine stage
  • Helping to direct industry research in and around our region
  • Discounts on annual seminars and shows
  • Complimentary Vintage Michigan Membership
  • Access to our members-only portal, which will include discussion forums; a marketplace; vineyard focused weather reporting; various tools, documents, and workshops to stay educated; and more.



Staying on top of future trends in the wine industry is an important area of focus for the Michigan Wine Collaborative. Aided by grants from USDA Specialty Crop Block Grant program in 2014 – 2017, in partnership with the former Michigan Grape and Wine Industry Council and 5 Lakes Energy, the Michigan Wine Collaborative gathered key resource materials for the industry to explore the development of a Michigan Wine Industry Sustainability Program in 2017. Vineyard and winery owners, explore how to adopt and promote sustainability practices appropriate for your business and find resources for program development.


News & Events

Michigan Wine in the News: July 2024 Edition

  TASTE MICHIGAN UNITES THE STATE’S WINE INDUSTRY- Brownfield Ag News Wine-tasting sails return to Grand Traverse Bay aboard the Tall Ship Manitou- MLive Larry Mawby of MAWBY Vineyards and Winery- Michigan Economic Development Corporation Two Michigan Resorts in Running for Best Wine Country Hotel in the U.S.: WGRD  

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MWC 2024 June Town Hall

  Public Service Announcement: Join Us for the 4th Town Hall Meeting on Exploring Funding Mechanisms for the Wine Industry!  Attention all wine enthusiasts and industry professionals! The 4th Town Hall Meeting is just around the corner, and this time, we’re delving into a crucial topic: exploring funding mechanisms for…

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