About the Collaborative

The Michigan Wine Collaborative (MWC) is the voice of the Michigan wine industry.

Our Mission: To enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.

We want you! Whether it’s supporting the industry as a dues-paying member or board member, a supplier/affiliate, a sponsor, or a volunteer, we need your help! Our goal is to support and promote the Michigan wine industry, but we can only accomplish this together. Please consider giving your time or a small donation. Every hour and penny helps! Join now, donate now, or become a corporate sponsor now.

Click here to view the official MWC press release.

Click here for a brief history of MWC.

Meet the Leadership



Gina Shay, Business Development for Tonnellerie Cadus French oak barrels, The Oak Cooperage American oak barrels, and Clayver ceramic amphorae, is a certified sommelier and Certified Specialist of Wine with 18 years of experience serving wineries in cooler- and cold-climate emerging regions, serving the eastern U.S., Midwest U.S. Washington State, and Canada.



Brian Lillie is the Director of Hospitality and Distribution at Chateau Chantal Winery. He has been active in the Michigan Wine Industry since 2005. In 2013 he chaired the MiCast (Michigan Certified Alcohol Service Training) Program which received the 2015 Pure Michigan Governor’s Award for Innovative Tourism Collaboration Award in Education and Training. He served on the Michigan Grape and Wine Annual Conference Committees for 10 years and has led a session called “Tasting Great Wine Before the First Glass”.



Peter King III has been making wine for the past 8 years. He is one of three founding partners of Drew Ryan wines based out of Southfield Michigan. The partners are in the process of opening a tasting room in the city of Detroit and have planted the first vines this past spring on a small lot off of the Detroit river where they are growing Cabernet Franc grapes.



Brian heads up Fenn Valley Vineyards in Fennville, MI. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015. He now runs the day-to-day operations with a focus on marketing and business development. 

Why Join the MWC?

Benefits of joining the Michigan Wine Collaborative include

  • Uniting and promoting the Michigan grape and wine industry within Michigan and on the national and world wine stage
  • Helping to direct industry research in and around our region
  • Discounts on annual seminars and shows
  • Complimentary Vintage Michigan Membership
  • Access to our members-only portal, which will include discussion forums; a marketplace; vineyard focused weather reporting; various tools, documents, and workshops to stay educated; and more.



Staying on top of future trends in the wine industry is an important area of focus for the Michigan Wine Collaborative. Aided by grants from USDA Specialty Crop Block Grant program in 2014 – 2017, in partnership with the former Michigan Grape and Wine Industry Council and 5 Lakes Energy, the Michigan Wine Collaborative gathered key resource materials for the industry to explore the development of a Michigan Wine Industry Sustainability Program in 2017. Vineyard and winery owners, explore how to adopt and promote sustainability practices appropriate for your business and find resources for program development.


News & Events

MWC 2024 June Town Hall

Public Service Announcement: Join Us for the 4th Town Hall Meeting on Winery Licensing Fees! Attention all wine enthusiasts and industry professionals! The 4th Town Hall Meeting is just around the corner, and this time, we’re delving into a crucial topic: raising licensing fees for wineries. These fees will be…

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MWC June 2024 Newsletter

June 2024 Newsletter Celebrate the 2024 Michigan Governor’s Cup winners, Learn about the reignited PA-232 initiative, Register for 2024 Viticulture Field Day and Dirt to Glass, Exhibit at Greens n Grapes, and More! Raise a Glass to the 2024 MI Governor’s Cup Winners The Michigan Wine Collaborative (MWC) is excited to announce the…

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