The Michigan Wine Collaborative (MWC) is the voice of the Michigan wine industry.
Our Mission: To enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.
We want you! Whether it’s supporting the industry as a dues-paying member or board member, a supplier/affiliate, a sponsor, or a volunteer, we need your help! Our goal is to support and promote the Michigan wine industry, but we can only accomplish this together. Please consider giving your time or a small donation. Every hour and penny helps! Join now, donate now, or become a corporate sponsor now.
Gina Shay, Business Development for Tonnellerie Cadus French oak barrels, The Oak Cooperage American oak barrels, and Clayver ceramic amphorae, is a certified sommelier and Certified Specialist of Wine with 18 years of experience serving wineries in cooler- and cold-climate emerging regions, serving the eastern U.S., Midwest U.S. Washington State, and Canada.
Brian Lillie is the Director of Hospitality and Distribution at Chateau Chantal Winery. He has been active in the Michigan Wine Industry since 2005. In 2013 he chaired the MiCast (Michigan Certified Alcohol Service Training) Program which received the 2015 Pure Michigan Governor’s Award for Innovative Tourism Collaboration Award in Education and Training. He served on the Michigan Grape and Wine Annual Conference Committees for 10 years and has led a session called “Tasting Great Wine Before the First Glass”.
As the head winemaker for Black Star Farms, Lee oversees winemaking operations for the two processing facilities on the Leelanau and Old Mission Peninsulas.
Brian and his wife Gwen represent the 3rd generation of family to be actively managing Fenn Valley Vineyards in Fennville, MI. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015.
Benefits of joining the Michigan Wine Collaborative include
Staying on top of future trends in the wine industry is an important area of focus for the Michigan Wine Collaborative. Aided by grants from USDA Specialty Crop Block Grant program in 2014 – 2017, in partnership with the former Michigan Grape and Wine Industry Council and 5 Lakes Energy, the Michigan Wine Collaborative gathered key resource materials for the industry to explore the development of a Michigan Wine Industry Sustainability Program in 2017. Vineyard and winery owners, explore how to adopt and promote sustainability practices appropriate for your business and find resources for program development.
The Dream The Michigan Wine Collaborative (MWC) and the MWC Inclusion & Expansion Committee is proud to announce The Dream. This exciting project is an epic collaboration among Inclusion & Expansion Committee members and the industry to create a benefit wine and strategy to fund the MWC Inclusion and Expansion…
Michigan Wine Collaborative is proud to welcome our newest sponsor, Double A Vineyards! Get to Know Double A Vineyards Double A Vineyards is a family owned operation that is dedicated to supplying you with quality grapevines. We began production in 1990 with a small number of cuttings and have…
January 2023 Newsletter Explore the 2023 MWC Media Kit, Register for the exclusive Commerce7 x MWC seminar, Upload your 2023 events for the Vintage Michigan Event Calendar, Help MWC recruit new sponsors for 2023, Mark your calendars for 2023 events, Participate on MWC Sustainability efforts, Take advantage of the new Grower’s Database…
Experience the 2023 Michigan Wine Collaborative Media Kit! MWC is excited to announce and release our 2023 Media Kit. This spectacular production aims to serve as a general introduction to the Michigan Wine Collaborative and includes information about who we are, what we are working on, who we serve,…
Join our email list and follow us on social media for MWC Special updates, news, and meeting information.
