Location:
Grand Traverse Resort and Spa
100 Grand Traverse Village Blvd, Traverse City, MI

Registration:
Registration opens at 8 a.m. on Jan. 13 and the cost for both days is $60 in advance and $65 at the door. The line can be long at the registration desk, so meeting attendees are encouraged to arrive well before the 9 a.m. start time or register online. Both days will feature educational programs and vendor exhibits.

One registration (tree fruit or grape session) will give attendees access to both the tree fruit sessions and grape sessions for both days.

Registration Link: https://www.canr.msu.edu/events/northwest-michigan-orchard-and-vineyard-show-1

What to Expect:

The fruit industry luncheon will be Tuesday, Jan. 13, and is open to both tree fruit and grape registrants at a first come, first serve basis.
There will be two separate lunches on Wednesday, Jan. 14. One room will hold the grape industry luncheon and the other will hold the Cherry Marketing Institute luncheon.
The Cherry Marketing Institute annual meeting and luncheon will be Wednesday, Jan. 14. Wednesday’s Cherry Marketing Institute luncheon is free to cherry growers if they pre-register. If growers do not have access to a computer, please contact the Cherry Marketing Institute at 517-669-4264 to register for the lunch.

The exhibit hall will be open during the show to feature vendors of orchard and vineyard equipment and supplies, commodity organizations and other exhibitors.

Both Tuesday and Wednesday will offer a variety of topics relating to research and information on tart cherries, sweet cherries, apples and wine grapes addressing production and marketing. Cherry, apple and grape sessions will be held on both days. Tuesday’s sessions will conclude with a social hour, and all attendees are invited to attend; the social hour is included with the registration fee.

The program is presented by the Northwest Michigan Horticultural Research Foundation in collaboration with Michigan State University Extension and AgBioResearch, Cherry Marketing Institute, Parallel 45, Michigan Wine Collaborative and the MSU Northwest Michigan Horticulture Research Center.

Once again MI Wine Collaborative will be hosting our Annual Meeting and Election at this event on January 13th at 4:00pm.

We will be updating the membership and industry on our activities over the last year, goals for the 2026, and executing our Board of Directors and bylaws election.

OPEN SEATS

• NW Winery (2 seats available)
• SW Winery
• SW Grower (Katelyn Ramsay of Heronmark running)
• Other Region Winery

SEATS UP FOR RE-ELECTION (OPPOSITION PENDING):

• Southwest Winery (Brian Lesperance running)
• Restaurant Retail (Tamela Todd and Drew Bentley running)

Executive Board Positions

• Vice President (Barry O’Brien running)

If you are interested in running for the board or nominating please fill out the form below ASAP.
https://forms.gle/rf2dqxibYazfpGBq6

Stay tuned for more information on ballot measures.Reach out to Emily with to be included on the ballot or with any questions!

Call in information is below for those unable to attend in person…

Michigan Wine Collaborative is inviting you to a scheduled Zoom meeting.

Topic: MWC Annual Meeting & Election

Time: Jan 13, 2026 04:00 PM Eastern Time (US and Canada)

Join Zoom Meeting

https://us06web.zoom.us/j/87011363755

Meeting ID: 870 1136 3755

A partnership between Bos Wine and Ethanology Distillation of Elk Rapids and Left Foot Charley and Trattoria Stella of Traverse City, Village to Village offers an experience rooted in shared passion, mutual support, and an overall desire to focus on the fun. Each business will curate their own weekly food and beverage features while welcoming guest stars from the other Village partners to share stories and pour perspectives.

“Hospitality is a team sport. And if you’re doing it right, your team extends beyond your own four walls,” said Amanda Danielson, Owner of Trattoria Stella. “We want to celebrate years of fellowship, cross-village support, and the joy of showing up for one another, quite literally behind each others’ bars.

Features will take place weekly on Tuesdays, Wednesdays, Saturdays, and Sundays, rotating between venues and villages: Tuesdays at Left Foot Charley, Wednesdays at Trattoria Stella, Saturdays at Bos Wine and Sundays at Ethanology (excluding the final Sunday of each month). Examples of the series include, “Uneducated and Unsophisticated Wine and Spirits Tastings,” hosted interchangeably by Nicholas Lefebre (Founder and CEO, Ethanology) and Dave Bos (Owner and Winemaker, Bos Wine) and designed as a “neophyte’s introduction to wine and spirits—with a dose of humility”, and a January “Warba Wine Cocktail” feature at Left Foot Charley, showcasing recipes from Stella’s Deputy Beverage Director, Kristen Warba, and donating $1 per pour towards Interlochen Public Radio.

Village to Village creates a unique opportunity during the slower season for locals to meet the makers, ask questions, and connect directly with the people behind the pours—something that’s often harder to do during busier times, inviting deeper and more meaningful conversations. Over the course of the series, guests can expect library wines, rarer options, thoughtful food and drink features, and an unmistakable sense of community love.

“The best part about being in the wine industry is sharing and celebrating the fruits of our labor by clinking glasses,” said Kristy McClellan, Director of Sales at Left Foot Charley. “Winter is the perfect time to cozy up with locals from our Village [at Grand Traverse Commons] to the Village of Elk Rapids. We look forward to sharing, snacking, and socializing with our favorite folks, Village to Village.”

Open to everyone, from industry professionals to passionate community members, Village to Village encourages guests to mark their calendars and join the road trip along US31 between the two destinations. More event details, weekly features, and guest appearances will be announced on each participating Village business’s social media channels. Follow along for updates, more information to come.

About the Village to Village Collaborators: Bos Wine, Ethanology Distillation, Left Foot Charley, and Trattoria Stella are independently owned Northern Michigan businesses committed to craft and collaboration. The Village to Village partnership was born out of love for sharing this passion with the community.”

• Complexities of sexual misconduct, and how it impacts the beverage/alcohol and hospitality industries
• Individual and organizational considerations for establishing healthy norms and boundaries within the industry
• Strategies for bystander intervention
• Applying fundamental principles of trauma-informed communication to support survivors

Can’t attend? View all training dates here.

MWC has recently partnered with LocalWineEvents.com and their newsletter The Juice and have arranged a special offer for our members to get more attention for the events they host. 

MWC members can showcase their tastings, vineyard tours, winemaker dinners, and festivals for free to more than 250,000+ wine lovers through LocalWineEvents.com.

The mission of this partnership is to enrich our members’ lives by connecting them to the world of food and wine culture. We are working with LocalWineEvents.com bring together wineries, associations, and enthusiasts through tastings, tours, dinners, and festivals, creating experiences that celebrate tradition, spark connections, and strengthen community.

As part of the Michigan Wine Collaborative, members will receive:

• 12 free event listings per year on LocalWineEvents.com

• 20% off advertising & promotional placements

And submitted events will be seen by the LocalWineEvents.com engaged audience:

• 250,000+ subscribers to The Juice® newsletter

• 200,000+ social followers across platforms

This is a turnkey, no-cost benefit for our members and is an easy way to assist with reaching more visitors and demonstrate clear value in MWC membership.

To give you a sense of impact, here’s what one association leader shared about their experience with LocalWineEvents.com:

“We feel very fortunate to have found LocalWineEvents to help us promote our annual Taste of Sonoma wine and food event. Their highly targeted, cost-effective approach results in some of our most successful campaigns. I highly recommend working with their team.”
— Barbara Cox, Sonoma County Vintners

Members can take advantage of these exclusive benefits with LocalWineEvents.com by using the link emailed to members via Wild Apricot. Not a member yet and want to take advantage of this benefit and more?! JOIN HERE!!

Our organization is once again a Supporting Sponsor of EWE and as one of our member benefits, you receive a registration discount of 10%. Simply the use code sent out via Wild Apricot. CONTACT US if you need a replacement code.

Now in its 14th year, EWE moves to Richmond as the largest winery and vineyard trade show held east of the Pacific states. You’ll have the opportunity to meet with more than 200 exhibiting companies; attend workshop ad conference sessions covering all aspects of the winery and vineyard business; network with 1,000+ other industry professionals; and attend the numerous social and networking events.

New in 2026: the Virginia Wineries Association Annual Conference is partnering with EWE and will be presented in a session room within the EWE Conference. That means all conference attendees can attend these sessions without needing to register for a separate pass. Additionally, the 2026 Governor’s Cup Case will be revealed and tasted for the very first time.

Visit EasternWineryExposition.com for the details.