About the Collaborative

The Michigan Wine Collaborative (MWC) is the voice of the Michigan wine industry.

Our Mission: To enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.

We want you! Whether it’s supporting the industry as a dues-paying member or board member, a supplier/affiliate, a sponsor, or a volunteer, we need your help! Our goal is to support and promote the Michigan wine industry, but we can only accomplish this together. Please consider giving your time or a small donation. Every hour and penny helps! Join now, donate now, or become a corporate sponsor now.

Click here to view the official MWC press release.

Click here for a brief history of MWC.

Meet the Leadership

DAVID MILLER

PRESIDENT

Dave is the owner and head winemaker at White Pine Winery and Vineyards LLC, as well as an Assistant Professor in the Department of Food Science and Human Nutrition at Michigan State University.

GINA SHAY

VICE PRESIDENT

Gina Shay, Business Development for Tonnellerie Cadus French oak barrels, The Oak Cooperage American oak barrels, and Clayver ceramic amphorae, is a certified sommelier and Certified Specialist of Wine with 18 years of experience serving wineries in cooler- and cold-climate emerging regions, serving the eastern U.S., Midwest U.S. Washington State, and Canada.

LEE LUTES

TREASURER

As the head winemaker for Black Star Farms, Lee oversees winemaking operations for the two processing facilities on the Leelanau and Old Mission Peninsulas.

BRIAN LESPERANCE

SECRETARY

Brian and his wife Gwen represent the 3rd generation of family to be actively managing Fenn Valley Vineyards in Fennville, MI. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015.

Why Join the MWC?

Benefits of joining the Michigan Wine Collaborative include

  • Uniting and promoting the Michigan grape and wine industry within Michigan and on the national and world wine stage
  • Helping to direct industry research in and around our region
  • Discounts on annual seminars and shows
  • Complimentary Vintage Michigan Membership
  • Access to our members-only portal, which will include discussion forums; a marketplace; vineyard focused weather reporting; various tools, documents, and workshops to stay educated; and more.
MEMBERSHIP INFO

Resources

SUSTAINABILITY

Staying on top of future trends in the wine industry is an important area of focus for the Michigan Wine Collaborative. Aided by grants from USDA Specialty Crop Block Grant program in 2014 – 2017, in partnership with the former Michigan Grape and Wine Industry Council and 5 Lakes Energy, the Michigan Wine Collaborative gathered key resource materials for the industry to explore the development of a Michigan Wine Industry Sustainability Program in 2017. Vineyard and winery owners, explore how to adopt and promote sustainability practices appropriate for your business and find resources for program development.

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News & Events

MWC November 2020 Newsletter

November 2020 Newsletter Check out our COVID-19 Resources, Fall Inclusion & Expansion projects, the MI Craft Beverage Council’s New Marketplace, MI Wine Jobs, Michigan Wine in the News, and More! MWC COVID-19 Resources With us moving our guests indoors due to colder weather MWC wanted to make sure our members had access…

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Nouveau Michigan Style

Welcome to the MWC Headquarters to select the very best Nouveau’s for your Holiday celebrations and dinner tables AND Nouveau events you can’t miss. We’ve all had a long year, let’s enjoy a preview of the spectacular 2020 Michigan vintage! Make sure to tag us in all your Michigan wine…

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