About the Collaborative

The Michigan Wine Collaborative (MWC) is non-profit organization formed with the following mission…

To enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.

Based on feedback from several industry-wide meetings, the MWC proceeded with building an active board of directors and membership. At this point, we are soliciting any and all industry members to help. Help can be in the form of volunteering to be on the board, helping with sub-committees, or just lending a hand in a less formal way. Please contact us to indicate your interest in helping.

Click here to view the official MWC press release.

Meet the Leadership



Dave is the owner and head winemaker at White Pine Winery and Vineyards LLC, as well as an Assistant Professor in the Department of Food Science and Human Nutrition at Michigan State University.



Winemaker and Distiller Matt Moersch is partner of The Round Barn Winery and co-founder of Free Run Cellars. An industry veteran of 13 years, Moersch has served as winemaker and distiller of Round Barn since 2003 and has served as winemaker for Free Run Cellars since 2006.



As the head winemaker for Black Star Farms, Lee oversees winemaking operations for the two processing facilities on the Leelanau and Old Mission Peninsulas.



Brian and his wife Gwen represent the 3rd generation of family to be actively managing Fenn Valley Vineyards in Fennville, MI. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015.

Why Join the MWC?

The Michigan Wine Collaborative’s benefits represent a mix of short term, pragmatic tools to long range strategic initiatives. Ultimately membership will determine priorities and efforts will be directed towards projects with the most industry-wide utility. Initially direct benefits for MWC members include…

  • Help direct industry research in and around our region Receive discounts to annual seminars and shows
  • Play a role in shaping and uniting the Michigan grape and wine industry
  • Receive complimentary Vintage Michigan Membership
  • Gain access to our members only website, which includes discussion forums, a marketplace; vineyard focused weather reporting; various tools, documents, and workshops to stay educated; and more



Staying on top of future trends in the wine industry is an important area of focus for the Michigan Wine Collaborative. Aided by grants from USDA Specialty Crop Block Grant program in 2014 – 2017, in partnership with the Michigan Grape and Wine Industry Council and 5 Lakes Energy, the Michigan Wine Collaborative has gathered key resource materials for the industry to explore the development of a Michigan Wine Industry Sustainability Program in 2017. This section of the website provides a central source for wineries and vineyard owners to explore how to adopt and promote sustainability practices appropriate for their business and serves as a resource for program development.


News & Events

January 2018 Newsletter

Full Steam Ahead to 2019 It’s a new year and with that comes many new opportunities for the Michigan Wine Collaborative. Our committees have been hard at work outlining their goals for 2018 as well as crafting mission statements in order to aid in the overall mission of the collaborative- To…

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2018 MWC Committee Mission Statements & Goals

Mission Statement: To enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations. To support the overall mission of the Michigan Wine Collaborative each committee has formed and submitted their individual…

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December 2017 Newsletter

New Year, New Vintage This past year has been gratifyingly fruitful for the Michigan Wine Collaborative. In 2017 MWC helped to establish the Great Lakes Sustainable Wine Alliance which is aiding the industry in creating standards for Michigan vineyards and producers to become more eco-friendly in sustainable ways. We were…

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