About the Collaborative

The Michigan Wine Collaborative (MWC) is non-profit organization formed with the following mission…

To enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.

Based on feedback from several industry-wide meetings, the MWC proceeded with building an active board of directors and membership. At this point, we are soliciting any and all industry members to help. Help can be in the form of volunteering to be on the board, helping with sub-committees, or just lending a hand in a less formal way. Please contact us to indicate your interest in helping.

Click here to view the official MWC press release.

Click here for a brief history of MWC.

Meet the Leadership



Dave is the owner and head winemaker at White Pine Winery and Vineyards LLC, as well as an Assistant Professor in the Department of Food Science and Human Nutrition at Michigan State University.



Winemaker and Distiller Matt Moersch is partner of The Round Barn Winery and co-founder of Free Run Cellars. An industry veteran of 13 years, Moersch has served as winemaker and distiller of Round Barn since 2003 and has served as winemaker for Free Run Cellars since 2006.



As the head winemaker for Black Star Farms, Lee oversees winemaking operations for the two processing facilities on the Leelanau and Old Mission Peninsulas.



Brian and his wife Gwen represent the 3rd generation of family to be actively managing Fenn Valley Vineyards in Fennville, MI. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015.

Why Join the MWC?

The Michigan Wine Collaborative’s benefits represent a mix of short term, pragmatic tools to long range strategic initiatives. Ultimately membership will determine priorities and efforts will be directed towards projects with the most industry-wide utility. Initially direct benefits for MWC members include…

  • Help direct industry research in and around our region Receive discounts to annual seminars and shows
  • Play a role in shaping and uniting the Michigan grape and wine industry
  • Receive complimentary Vintage Michigan Membership
  • Gain access to our members only website, which includes discussion forums, a marketplace; vineyard focused weather reporting; various tools, documents, and workshops to stay educated; and more



Staying on top of future trends in the wine industry is an important area of focus for the Michigan Wine Collaborative. Aided by grants from USDA Specialty Crop Block Grant program in 2014 – 2017, in partnership with the Michigan Grape and Wine Industry Council and 5 Lakes Energy, the Michigan Wine Collaborative has gathered key resource materials for the industry to explore the development of a Michigan Wine Industry Sustainability Program in 2017. This section of the website provides a central source for wineries and vineyard owners to explore how to adopt and promote sustainability practices appropriate for their business and serves as a resource for program development.


News & Events

Michigan Wine Month 2019

MWC is excited to announce Michigan Wine Month is official! Thank you to Govenor Gretchen Witmer for her declaration and cheers to the Michigan wine industry! Make sure to tag us in all of your Michigan wine adventures this month and every month on Instagram, Facebook, and Twitter.

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2019 MWC Viticulture & Enology Conference

MWC is excited to invite you to the Inaugural MWC Viticulture & Enology Conference! This much anticipated event will take place at the 15th Annual VESTA Summit. With so many wine and grape industry professionals converging on Traverse City for the VESTA event, MWC thought this would be the perfect ‘sister’ conference…

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April 2019 Newsletter

  2019 Michigan Wine Competition Tip of the Mitt Unveils The Petoskey Wine Region MWC & VESTA Team Up For the 2019 Retreat! SAVE THE DATE! MWC ANNUAL MEETING! Michigan Wine Month 2019 WEBINAR ALERTS! Cellar Sanitation 101 w/ Josh Morgan & Winemaking Practices Influenced by Grape Source and Variety w/…

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