OFFICIAL PRESS RELEASE: Michigan Wine Collaborative Awarded Association Marketing Award for Taste Michigan The Michigan Wine Collaborative (MWC) is excited to announce that it will be recognized at the Wine Industry Network Marketing Awards for Association Marketing awarding the Taste Michigan™ brand and the Cool is Hot campaign. Wine Industry Network’s inaugural…
It’s Time to Shop Taste Michigan! Taste Michigan gear is perfect for any Michigan summer…and all year long! NOW is the perfect time to stock up on the new Taste Michigan collection at our official Michigan Wine Gear Store. Help grow Michigan wine by promoting the brand and the wines coming out of the Mitten…
For Immediate Release: February 20, 2024 TASTE MICHIGAN INVITES DETROIT TO INDULGE IN A WEEKEND OF EPICUREAN DELIGHTS The Michigan Wine Collaborative (MWC) is excited to announce that from May 17-19, Detroit is set to be swept off its feet as Taste Michigan Invades the D, transforming the city into a haven for wine enthusiasts…
October 2023 Newsletter Last reminder to renew your MWC membership, Complete the MWC Member Testimonial form, Listen to the first installment of the Music in the Bottle’s MI Governor’s Cup Series, Read October’s Wine Law, Stock up on Taste Michigan merch, Connect with MWC Sponsor Double A Vineyards, Update your Vintage Michigan listings for the holiday brochure, and More! 2023 Michigan Wine…
September 2023 Newsletter Listen to the first episode from Music in the Bottle’s MI Governor’s Cup Series, Indulge in the data from our most recent grower’s survey and participate in a final survey, Get excited for the upcoming Field Blends Michigan tour, Help us expand the MWC Talent Pipeline/4-H Viticulture Club, Join the 2024 MI Governor’s Cup…
2023 MWC Specialty Crop Block Grant Survey Results The Michigan Wine Collaborative (MWC) received a MDARD / USDA Specialty Crop Block Grant award for 2021-2022 to increase the competitiveness of Michigan Grape and Wine Producers. As a part of this campaign the MWC collected information on a specific outcome indicator that measured the change…
MICHIGAN WINE COLLABORATIVE LAUNCHES TASTE MICHIGAN’S “COOL IS HOT” CAMPAIGN FOR IMMEDIATE RELEASE: When it comes to Michigan wine, the thing to know is “Cool Is Hot.” That’s the theme of a new ad campaign, launching Wednesday, April 26, from Taste Michigan, the Michigan Wine Collaborative’s marketing brand. It’s also big news for wine drinkers: The cool climate wines Michigan…
March 2023 Newsletter Get an update on The DREAM launch tour, Consider Dablon Vineyards for your bulk wine needs, Get some insight on Wine Law with our new monthly legal feature from Mark Vanneste of Howard & Howard, Get information on the upcoming WineAmerica nutrition labeling listening session, Register for the Commerce7 Tasting Room Best Practices Seminar, Get involved…
December 2022 Newsletter Get an update on MWC’s the Dream collaboration, Meet new MWC member Keen Technical Solutions, Learn about Lake Michigan College’s newest course offering, Stock up your tasting room with the new book from Ray Fister of Life Between the Vines, Follow along with the Taste Michigan brand, submit input for our upcoming Commerce7 webinar, Read a message…
November 2022 Newsletter Get an update on MWC’s statewide branding project, Mark your calendars for the 2023 Eastern Winery Exposition, Provide input to help us plan our Commerce7 webinar event, Get involved with our Governor’s Cup planning initiatives, Check out the holiday kick off announcements from Modales, Experience the new self serve wine service at GRNoir, Celebrate the 5…
