Register to pour your wines at the 2022 HOUR Food and Wine Show, Get an update on the MWC 2022 Specialty Crop Block Grant, Register for the Dirt to Glass Conference, Mark your calendars for upcoming MWC meetings, Learn about MWC’s involvement at the 2022 VESTA summit, Complete the 2022 event interest survey, Get an update from the recent WineAmerica meeting, and More!
Register to Pour Your Wines at the HOUR Food + Wine Show in Detroit!
You asked and we listened: Our members wanted events in which the smallest to the largest wineries could participate, so MWC the hefty booth fee to participate in this show for our members. REGISTER TO JOIN US the MWC-sponsored booth at the 2022 HOUR DETROIT FOOD + WINE SHOW in Detroit AUGUST 12-14! Volunteers will pour your wine for 3,000 food and wine enthusiasts and help them find their new favorite Michigan wines. Registration with the MWC booth includes:
Your own table with within the MWC reserved space and print/digital recognition in the event promotions
The option to enter the Hour Detroit’s Grand Wine Awards competition (no additional charge)
The option to share your wine at a special VIP reception on Friday night (limited space available; retail price of bottles must be $40 and up)
This opportunity is perfect for wineries that would love to participate but for whom the cost of an individual booth is prohibitive. Registration with the MWC booth is $250 for 1-3 wines and $500 for 4-6 wines to help us offset our administrative costs for this event. Must be a Michigan Wine Collaborative member in good standing to participate. We can’t wait to see you there! Please register before June 10, 2022, to be included.
Visit the link below on Wild Apricot and log in with your winery membership account to register your wines.
MWC’s 2021 Specialty Crop Block Grant Award Update
MWC is moving forward with our 2021 Specialty Crop Block Grant to create a unified brand image for the Michigan wine industry. We are completing this project with help from Factory Detroit. This week the MWC Marketing and Communications Committee will be attending a presentation from Factory Detroit to evaluate campaign creatives and direction. We are excited to be progressing with this exciting project and opportunity for the Michigan wine industry to grow under a unified brand.
Please reach out to MWC Vice President and Communications & Marketing Chair, Brian Lillie, with any questions.
This year’s lineup of speakers includes Doug Frost, Dr. Kevin Pogue, Dr. Bruno Basso, Madeline Triffon, Amanda Danielson, Diego Barison, Christie Lee Apple, and Dr. Paolo Sabbatini. There will also be instructive Riesling and Pinot Noir wine tasting panels that will demonstrate the impact of soil and farming on a finished wine through the lens of two well-known varieties. The wine will be sourced from well-known growing regions for these grapes.
MWC traveled to Geneva-On-The-Lake, Ohio earlier this month to attend the 2022 VESTA Summit. This year we focused on aiding the organization in creating guidelines and time requirements for registered apprenticeships in areas of winemaking, viticulture, and tasting room staff. We were also honored to share some of our best wines with states throughout the country to network and collaborate on what is happening in enology with our various industry colleagues. In addition, Dixie Sandborn (4-H Specialist with MSU Extension), Tom Smith (Extension Specialist, Agriculture and Agribusiness Institute with Michigan State University Extension), and Cristin Hosmer (Alchemae Craft Beverage Consulting) presented an update to the attendees and industry on the 4-H MWC Talent Pipeline Project which is working to create 4-H Viticulture Clubs for youth.
Complete the 2022 Event Interest Survey
Help MWC with date and event selection for promotion of our member wineries in 2022. We have been struggling with participation commitments to get these events off the ground due to labor and staffing issues. To aid us in moving forward with scheduling and planning please complete the survey which will be going out to applicable members email inboxes this week.
TTB issue: TTB is reviewing the standards of fill once again. They will be proposing 10 new container sizes. WA proposes a smaller amount of new sizes so that there is an industry standard at the federal level so that there is continuity. The fear is that if left undefined, that each state will set their own standards and the target will vary from state to state.
Vinoshipper is playing a dangerous game right now. The company implies that wineries may ship to any state under their licensing. This is proving NOT TRUE in state courts. If you are shipping to different states across the union be sure to have a permit for each state you have DTC business.
I’ve felt like our Michigan wine community has been somewhat fractured lately and the isolation that came with COVID certainly didn’t help. In my travels and communications, I’ve been hearing a lot of “us versus them” talk, (northwest vs. southwest, vinifera vs. hybrid, etc.). We are one state with a lot of unique areas with different talents, but we are still one state. We have so much more in common than we have differences. At the core of this industry, we all want to bring delicious Michigan wine to more consumers, whether it be through our grape growing methods and research, winemaking techniques and continuous improvement, and connections with on- and off-premise clients and consumers. In addition to research, sustainability, inclusion/expansion, and marketing efforts, the Michigan Wine Collaborative is focusing on several events this year at which we can reconnect as an industry: the HOUR Detroit Food + Wine Show; a trade/press event at which participating members can all pour their wines for the media and retail/wholesale/somm attendees; an intimate VIP tasting for consumers looking for a smaller Michigan wine experience than a festival. We have a few sponsorship opportunities where we can also meet face to face, such as at the Dirt To Glass Conference in August, which has the potential to bring the industry together in a conference-type setting that has been missing since the days of the MGWIC. I highly encourage you to participate in at least one of these face-to-face events to take advantage of not only the opportunity to introduce your wines to new customers, but to break bread with fellow industry colleagues you may not have seen in over a year. Let’s make it a priority to put the “unity” back in our wine community. (Cheesy, but true.)