2026 Taste Michigan Wholesale Merch Store
We are excited to officially launch the new Taste Michigan Wholesale Merchandise Store — a collaborative branding initiative designed to help wineries, tasting rooms, and retail partners promote both their own brands and the growing Taste Michigan movement.
Through this program, participating businesses can order custom co-branded merchandise featuring:
• Your winery or business logo on the front
• Taste Michigan branding on the back
• A variety of apparel and merchandise options perfect for staff, club members, gift shops, events, and loyal customers
This initiative serves multiple purposes:
• Strengthening statewide recognition of Michigan wine
• Creating a more unified consumer-facing identity for the industry
• Offering wineries and partners professional branded merchandise with minimal setup
• Supporting future marketing and promotional efforts of the Michigan Wine Collaborative and Taste Michigan programs
Every order placed through the store helps fund ongoing initiatives focused on:
• Michigan wine promotion
• Consumer outreach
• Trade education
• Marketing campaigns
• Collaborative industry growth efforts
We encourage wineries and retail partners to explore the store and consider adding co-branded merchandise to your tasting room, wine club offerings, events, and staff apparel.
Visit the store here:
https://www.storessimple.com/alfielogogear/groupproducts.php?prodgroup_id=28185&prodgroupbypass=true
Questions or interested in discussing custom opportunities?
Please reach out — we would love to collaborate with you.
Thank you for helping grow the Taste Michigan brand and support the future of Michigan wine.