November 2022 Newsletter

Get an update on MWC’s statewide branding project, Mark your calendars for the 2023 Eastern Winery Exposition, Provide input to help us plan our Commerce7 webinar event, Get involved with our Governor’s Cup planning initiatives, Check out the holiday kick off announcements from Modales, Experience the new self serve wine service at GRNoir, Celebrate the 5 year tasting room anniversary with Amoritas Vineyards, and More!

MWC and Factory Detroit Launches the Official Taste Michigan Website and Social Media!

Earlier this year, the Michigan Wine Collaborative began working on a marketing strategy to help promote Michigan wines. It’s been a busy year. Working with our creative partner, Factory Detroit Inc., we explored a wide range of ideas, looks and messages. Today, we’re ready to share something important with you.

It’s called “Taste Michigan.”

That’s the brand platform we’ve created to represent our industry when engaging consumers about the quality, character, drinkability, value and diversity of Michigan wines. Taste Michigan is, first and foremost, an invitation … for people to explore and experience the wonders of Michigan wine. Wine tasting is the heart of the wine experience and inviting consumers to Taste Michigan is a sign that we’re not just confident in our product, we’re proud of it. It’s a platform for teaching people what makes Michigan wine unique and why our state is uniquely suited – by geography, climate, soil and the people of our industry – to make the wines we do.

We have a logo – we love it – and there’ll be branded merchandise available soon. We’ve built the first generation of our website, which you can find at TasteMichigan.org. We’ve also set up our social media presence on Facebook, Instagram, LinkedIn, and Twitter (be sure to follow us). We have plenty of social
content to begin filling that channel.

Click here to read the official Press Release!

Click Here to Visit the New Taste Michigan Website!

Click Here to Join the Michigan Wine Collaborative!

Registration Open for the 2023 Eastern Winery Exposition

Registration is NOW OPEN for the 2023 Eastern Winery Exposition in Lancaster, PA. Michigan Wine Collaborative is once again sponsoring the event and encouraging our members and the wider Michigan wine industry to consider attending. ALL Michigan Wine Collaborative members can enjoy 10% off registration costs for the event.

E-MAIL US HERE FOR THE OFFICIAL PROMO CODE!

Mark your calendars for this annual and epic event!! Join us in Lancaster March 14-16, 2023 to celebrate and collaborate with the Eastern wine industries and beyond.

EWE Workshops: March 14
EWE Conference: March 15-16
Trade Show: March 15-16

Trade Show Hours:
Wednesday, March 15 | 11:00 am – 5:45 pm
Thursday, March 16 | 9:15 am – 2:30 pm

Click Here for More Information or to Register!

Submit Your Input for the Upcoming Commerce7 Webinar Topic

MWC is currently planning a webinar opportunity with one of our newest members, Commerce7. This webinar will be a collaboration with Commerce7, WISE Academy, and Community Benchmark. We have scheduled this special event for March 21, 2023 at 11am EST. We are encouraging our members to mark their calendars and make themselves available for this webinar. Please click on the button below to complete our survey intended to aid us in selecting a topic to best benefit the MWC membership.

If you have any questions please reach out to Emily HERE!

Click Here to Help Us Select a Webinar Topic!

Volunteer to Help Plan an Official Governor’s Cup Event

MWC is in the beginning stages of planning an official wine competition followed by a Governor’s Cup event to celebrate Michigan wine and solidify relationships with Lansing and the Governor of Michigan. We are hoping this event will aid the wine industry with marketing and sales efforts as well as creating a firm commitment by Lansing and the state of Michigan to increase support of the Michigan grape and wine industries.

To get involved click on the button below!

Click Here for More Information or to Volunteer!

MWC Member Events and Announcements

Modales Nouveau Fest and Holiday 3 Pack

Get excited for this special holiday release from Modales! This exclusive 3 pack includes the 2020 Herman Riesling, 2018 Assemblage, 2021 El Suelo Red Blend. The holiday 3 pack retails for $64 and launches during the annual Modales Nouveau fest this Saturday, November 19th.

Click Here for More Information!

GRNoir Launches Self Serve Wine Dispensers

GRNoir is now offering self serve wine service at their location in downtown Grand Rapids! Customers can stop into the wine bar and purchase a pour card, load money on the card, and explore the 40 wines offered in the system, including Michigan wines! Swing in to check out the new service, live jazz, snacks, happy hour specials, and more! Enjoy a slice of Michigan wine country in the city of Grand Rapids this holiday season.

Celebrate 5 years at Amoritas Vineyards with some exciting events! Check out the official Tasting Room Celebration on December 10th to enjoy discounted glasses of wines and flights. This is an excellent time to pick out some special wines for everyone on your holiday shopping lists or to stock your own wine rack at home…or BOTH!

Mark you calendars for the official Amoritas Vineyards Wine Dinner at Little Traverse Inn to enjoy a perfectly currated menu paired with some of the best wines from Amoritas. Don’t miss out on these special opportunities to celebrate the 5 year anniversary of Amoritas Vineyards!

Help Sustain, Grow, and Enhance the Michigan Wine Collaborative

It is time to renew your Michigan Wine Collaborative membership! Many of you are already signed up for automatic renewals. However, if you are not, you should be receiving instructions on how to renew soon. If you have let your membership lapse, now is the time to bring your membership current again as our annual membership cycle begins on September 15th.

Now is also the perfect time to help us recruit new members to the Michigan Wine Collaborative. While we of course offer memberships to wineries and vineyards across the state we also encourage suppliers, vendors, educators, policy makers, retailers, restaurants, hospitality, activists, individual supporters, and more to join us in our mission to enhance the sustainability and profitability of the Michigan wine industry. It’s a all hands-on deck moment for the Michigan wine industry and we need everyone to contribute to help us reach out goals as quickly as possible and make our industry bigger, better, faster.

Please distribute the following link to any interested potential members:
mwc.wildapricot.org

To log in and view your own membership status click the button below. If you need assistance logging into your profile contact Emily.

Also, in preparation for the 2023 Annual Meeting and Election consider joining the Michigan Wine Collaborative Board of Directors. We will have 3 SW Winery Positions and 2 NW Winery Positions up for re-election in addition to our Executive Board Roles of Treasurer and Secretary.

E-mail Emily for more information or to throw your hat into the ring!

Click Here to Log Into Your Profile!