OFFICIAL PRESS RELEASE: MICHIGAN WINE COLLABORATIVE LAUNCHES TASTE MICHIGAN’S “COOL IS HOT” CAMPAIGN
MICHIGAN WINE COLLABORATIVE LAUNCHES TASTE MICHIGAN’S “COOL IS HOT” CAMPAIGN FOR IMMEDIATE RELEASE: When it comes to Michigan wine, the thing to know is “Cool Is Hot.” That’s the theme of a new ad campaign, launching Wednesday, April 26, from Taste Michigan, the Michigan Wine Collaborative’s marketing brand. It’s also big news for wine drinkers: The cool climate wines Michigan…