March 2025 Newsletter
Enter your wines in the 2025 Taste MI Governor’s Cup, Be a part of Taste MI Invades MI Wine Month, Get on the list to stay updated on a potential Eastern Market MI Wine Tasting event, Read MWC’s newest Wine Law article from Howard & Howard, Listen to MWC president, Brian Lillie, on the If Vine Could Talk podcast, Stock up on Cab Franc Rosé, Attend the next IE meeting to learn about The DREAM 2.0 in tasting rooms, and more! |
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Enter Your Wines! 2025 Taste Michigan Governor’s Cup Competition Deadline is March 21st!
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| Michigan Wine Collaborative Invites You to Participate in an Improved Michigan Governor’s Cup Competition!
Unite. Compete. Revel. Join the industry and compete for unique incentives and opportunities to showcase your wines!Submit your wines ASAP to take advantage of these incredible incentives and showcase your brand on a statewide platform. Deadline for entries is MARCH 21st!
💌 Questions or Feedback?
We welcome any additional input or inquiries. Feel free to contact us at [email protected]
Let’s make the 2025 Taste Michigan Governor’s Cup the best one yet—enter today! 🍷🎉
MWC members get a discount on entries with an exclusive code. Check your inboxes or email us for the code!
Not a MWC member yet? JOIN TODAY!
Learn about the improvements and incentives of the 2025 Taste Michigan Governor’s Cup HERE! |
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Be a Part of Taste Michigan Invades Michigan Wine Month
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| MWC is planning some BIG things for Michigan Wine Month 2025. We are working on pairing our member wineries with restaurants and retailers in Detroit and Grand Rapids the entire month of May to host Michigan wine dinners, pairing events, pop ups, tastings, and more! Want in? FILL OUT THIS FORM by March 14th to participate. This is exclusive to MWC member wineries. Please feel free to JOIN US to get access to this event and more!
Are you a restaurant or retailer? Email us to get involved! Not in Detroit or Grand Rapids? NO PROBLEM! We would love to expand this across the state. |
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Seeking Winery Contributions for Vintage Michigan/Taste Michigan MI Wine Month Consumer Campaigns
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| MWC will be sharing MI wine consumer testimonials, MI wine memories, favorite MI wines, and more across Vintage Michigan and Taste Michigan social media all May long. In addition, we will be drawing respondents to win MI wine prizes. If you are a Vintage Michigan participant please consider contributing complimentary tastings, tours, or other experiences for this campaign.
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Eastern Market Michigan Wine Tasting Festival
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| MWC is working on coordinating a Michigan wine tasting event at Eastern Market in Detroit June 22nd. This event will take place in Shed 5 from 10am-5pm. We are asking wineries who might be interested in participating to submit their information ASAP so we can begin the process of officially launching the event. There is very limited space to participate. Booth space costs, product requirements, and other details will be available soon. Please submit your winery and contact information ASAP to get on the list! |
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Wine Law with Howard & Howard
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| The Michigan wine industry is thriving, with more than 170 wineries producing distinctive wines that draw tourists and wine enthusiasts to the State’s tasting rooms and beautiful vineyards. As more winemakers come to market, competition grows, and branding and trademark protection become crucial for ensuring long-term success. A strong brand helps wineries differentiate themselves, attract loyal customers, and expand into new markets. However, without proper trademark protection, wineries risk losing control of their brand identity and facing costly legal disputes.
This article explores the importance of trademarks for Michigan’s wineries and other businesses and provides practical steps for securing and enforcing brand protection. |
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MWC on If Vines Could Talk
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 Episode 86 is Live! If Vines Could Talk speak with Brian Lillie, a multifaceted advocate for Michigan wine. Over the course of three episodes, we will delve into his various contributions to the industry. Beginning with his role as President of the Michigan Wine Collaborative.
The podcast is available on Spotify, Apple Podcasts, Amazon Music, Bullhorn and IHeartRadio. Be sure to follow us on your favorite podcast platform, and don’t forget to comment and share. Your support helps us spread the word about the incredible world of Michigan wine. |
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Modales Cab Franc Rose Offerings
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For Sale: 70+ Cases of Cabernet Franc Rosé – Lake Michigan Shore AVA
Modales Winery is offering 70+ cases of premium Cabernet Franc Rosé for sale.
💲 Price:
$144 per case for a pallet layer or less
$120 per case for two or more pallet layers
🍇 Grapes: 100% Cabernet Franc, 100% Lake Michigan Shore AVA
🍷 Style: Provençal-style rosé – soft, fruit-forward, and completely dry (0g residual sugar)
📦 Packaging: Bottled as shiners with a matte black screwcap
🏆 Quality: The previous vintage of this wine scored 91 points with BTI
This high-quality, ready-to-sell rosé is perfect for any program seeking a clean, elegant, and well-balanced wine.
📍 Located in Fennville, MI | Serious inquiries only
📩 Contact us at [email protected] for pricing and more details.
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MWC’s The DREAM 2.0 Partnering with MI Tasting Rooms
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MWC will be adjusting sales strategy for the next rollout of The DREAM collaboration wine. We will be focusing on a network of tasting room partners to offer the wine. Please attend our next Inclusion & Expansion Committee meeting on March 18th at 6pm. Call in information is below…
Michigan Wine Collaborative is inviting you to a scheduled Zoom meeting.
Topic: Inclusion & Expansion Committee Meeting
Time: Mar 18, 2025 06:00 PM Eastern Time (US and Canada)
Join Zoom Meeting
https://us06web.zoom.us/j/86016121493 |
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MWC Member Exclusive Webinars: RECORDINGS AVAILABLE
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Save a Craft Load with Beverage Federation!
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| Review the Beverage Federation webinar for a brief review of how to get access to the MI Wine Collaborative savings program. The Beverage Federation has partnered with the MI Wine Collaborative to set up a program to provide members with savings in 2025. We’ll go through how to get access to the Beverage Federation platform using the exclusive MI Wine Collaborative promo code which allows ONE YEAR of membership FREE to test out services and see how they can best help drive down operating costs as well as save you time in your purchasing. |
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Prime Vintage- Uncorking the Gaps: Hidden Risks Wineries & Cideries Can’t Afford to Overlook
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Protect Your Winery or Cidery from Unexpected Risks with Help From Prime Vintage!
When it comes to protecting your winery or cidery, what you don’t know can cost you. From unexpected equipment failures to liability exposures unique to the industry, overlooking key coverage areas in your insurance policy can lead to significant financial and operational setbacks.
In this webinar, experts from Prime Vintage Insurance will walk Michigan Wine Collaborative members through the often-missed risks that can impact their businesses—before they become costly problems. Join us to ensure your coverage is as refined as the products you craft, safeguarding your business for the long haul.
Reach out to Fabian HERE to learn more about how he can protect your business!
**Passcode for webinar: M$QHMf%9 |
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| Check out the official Michigan Wine Gear Store and stock up on all kinds of branded swag featuring Taste Michigan, Michigan Wine Collaborative, Cool is Hot, and Vintage Michigan. From hoodies to hats to joggers and more. We regularly update the shop with new designs and items. Check in often! |
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Promote Your Events with Vintage Michigan
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| We want to help promote your vineyard and winery events!! MWC members who are Vintage Michigan participants are welcomed to submit events at any time for promotion in the Vintage Michigan Event Calendar. These events are shared with the over 4000 Vintage Michigan members. Please submit via the form below or contact Emily with event information, links, graphics, and invitations. |
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Michigan Wine in the News
Check out notable mentions in the media featuring Michigan Wine Collaborative members and promoting the Michigan Wine Industry.
Click Here to Read the News!
*Did we miss an important Michigan wine news story? We love featuring our member wineries! E-mail us HERE! |
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MWC 2025 Board Meeting Invitation
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The Michigan Wine Collaborative appreciates support from the following Sponsors and Supplier/Vendor Members:
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| 2024 MWC Sponsors & Donors |
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Are you interested in promotional opportunities for your business? Check out our partnership opportunities HERE!
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