July 2022 Newsletter

Register to pour your wines at the 2022 HOUR Food and Wine Show, Learn about a potential partnership with the Michigan Field to Vase Dinner, Register for the Dirt to Glass Conference, Attend a Sparkling Winemaking Webinar, Get involved with the consumer tasting at House of Pure Vin, Apply for the Enologist position at Lake Michigan College, and More!

LAST CHANCE: Register to Pour Your Wines at the HOUR Food + Wine Show in Detroit!

You asked and we listened: Our members wanted events in which the smallest to the largest wineries could participate, so MWC the hefty booth fee to participate in this show for our members. REGISTER TO JOIN US the MWC-sponsored booth at the 2022 HOUR DETROIT FOOD + WINE SHOW in Detroit AUGUST 12-14! Volunteers will pour your wine for 3,000 food and wine enthusiasts and help them find their new favorite Michigan wines. Registration with the MWC booth includes:

Your own table with within the MWC reserved space and print/digital recognition in the event promotions
The option to enter the Hour Detroit’s Grand Wine Awards competition (no additional charge)
The option to share your wine at a special VIP reception on Friday night (limited space available; retail price of bottles must be $40 and up)

This opportunity is perfect for wineries that would love to participate but for whom the cost of an individual booth is prohibitive. Registration with the MWC booth is $250 for 1-3 wines and $500 for 4-6 wines to help us offset our administrative costs for this event. Must be a Michigan Wine Collaborative member in good standing to participate. We can’t wait to see you there! There is still time to register THIS WEEK ONLY. However, the time to be included in print materials has passed.

Visit the link below on Wild Apricot and log in with your winery membership account to register your wines.

Participate in the Michigan Field to Vase Dinner Event

The American Grown Field to Vase Dinner Tour is award-winning and the only national promotion program of its kind, encouraging American consumers to buy more flowers, foliage, produce, and craft beverages through a personalized experience of visiting a farm, getting to know the farmer, and experiencing first-hand the work involved with growing America’s flowers & foliage paired with chef inspired fare and locally crafted beer, wines, and spirits.

Certified American Grown has invited Michigan Wine Collaborative members to partner in this event to provide the wines to be presented along side the farm to table menu as well as at the receptions. We are seeking 3-4 wineries who would be interested in promoting their wineries through the following methods during the event:

Donation of 1-3 cases of wine (Check exchange procedure)
Marketing opportunities provided by Certified American Grown, Michigan Wine Collaborative, and Vintage Michigan
Participation during the reception attended by Michigan foodies and wine consumers
Presentation and Speaking opportunities during the dinner and/or commencement
Networking opportunities with consumers, media, industry members, policy makers, and more

This year’s Michigan stop will be taking place September 18, 2022 at Summers Dreams Farm in Oxford, MI. The 250 event attendees will include local consumers as well as those traveling to this event, members of the media, influencers, policy makers, and agricultural industry members. The schedule of event is as follows:

VIP Farm Tour
VIP Reception
General Reception
Dinner
Commencement

Reach out to Emily below for more information!

Click Here to Request More Information or Participate!

Register for the Dirt to Glass Conference

Michigan State University Extension is hosting a new conference for the Michigan grape and wine industry. Dirt to Glass 2022: Elevating Michigan Wine from the Ground Up is the first ever of its kind in Michigan and this year it will take place in Traverse City on August 25-26.

This year’s lineup of speakers includes Doug Frost, Dr. Kevin Pogue, Dr. Bruno Basso, Madeline Triffon, Amanda Danielson, Diego Barison, Christie Lee Apple, and Dr. Paolo Sabbatini. There will also be instructive Riesling and Pinot Noir wine tasting panels that will demonstrate the impact of soil and farming on a finished wine through the lens of two well-known varieties. The wine will be sourced from well-known growing regions for these grapes.

Click Here to Learn More and Register!

Sparkling Winemaking Webinar by ISU and UMN: July 26th

During the 90-minute webinar on July 26th at 3PM Central Time, Michael Jones (Scott laboratories) will present and discuss the practical aspects of sparkling wines including different types of sparkling wines including traditional method, charmat method, carbonation, and pet nat, the pros and cons of each technique for about 30-min.

After this presentation, we will discuss and answer any questions from the audience with winemakers including Josie Boyle (Mousse Sparkling wine co., MN), Andy Morse (Breezy Hills Vineyard, IA), and Kristy Walker (Walker Homestead Farm and Vineyard, IA).

Click Here for More Information or to Register!

Get Involved! Consumer Tasting at House of Pure Vin: September 8th

Michigan Wine Collaborative is organizing a consumer tasting event with House of Pure Vin on September 8, 2022. Get involved now to promote your wines in Downtown Detroit. This event will provide customers of House of Pure Vin an opportunity to taste and purchase Michigan wines as well as providing the industry an opportunity to educate consumers on Michigan varietals, winemaking methods, history, and more.
Are you interested in securing more wine sales in the metro Detroit area? Sign up now as space is limited for this event!

Contact Emily below for more information or to reserve your spot.

Click Here to Learn More or Reserve Your Spot!

Lake Michigan College/Vintners Seeking Enologist

Lake Michigan College is searching for a Winemaker-Enologist to mentor the region’s next generation of vineyard and winery professionals, while producing wines for its affiliated commercial winery, Lake Michigan Vintners. For more information about the position, qualifications, and how to apply, please visit: https://www.winebusiness.com/classifieds/winejobs/?go=listing&listingid=230345 and https://lmc.simplehire.com/postings/4255

For more information on the region and the winery, please visit:
https://www.lakemichigancollege.edu/wine
https://www.lakemichiganvintners.com
https://www.miwinetrail.com

Definitely not groundbreaking news, right? But our national culture of late is one of extremes, in which the digging in one’s heels and refusing to budge until all demands are met is sadly viewed as some kind of badge of honor. In my travels this week, I kept passing signs and banners for a political candidate whose proud election tagline is “Won’t back down.” To me, this just translates into, “I’ll get nothing accomplished, but I promise to throw a lot of loud tantrums so it appears like I’m doing something.” We’ve completely lost the art of compromise, in which all involved parties concede a little so that everyone can gain something and move forward. In a group as diverse as the Michigan wine industry, with no shortage of perspectives and personal and regional agendas, I hope we can all agree that we all win if more people start taking notice of and asking for Michigan wine within and outside of Michigan as a result of the projects we’re working on. Will we each get everything we want with every initiative and project? Nope. But we all might achieve one or two of our goals, and that’s a hell of a lot better than zero. Compromising and keeping our momentum adds up to quantifiable progress quickly.

Don’t miss the chance to move your own your own goals forward + advance the whole industry by participating in MWC’s:
*Upcoming consumer programs (HOUR Food + Wine Show, House Of Pure Vin Mixer, Michigan Field to Vase Dinner, several other cool initiatives in the works)
*Press/trade outreach opportunities (showcase your wines at the Detroit Vineyards event this winter)
*Talent pipeline opportunities (projects 4-H outreach program, apprenticeships, and video curriculum)
*Sustainability initiatives working and networking with experts in other states to adapt a Michigan model + MSU spray schedule/record software/app.
*Academic/industry partnerships and opportunities (Dirt To Glass, CBC grant opportunities)

Thank you for all of this hard work in the midst of all your other obligations, team, and cheers to summer! Inch by inch, together we will move mountains.

Click Here to Contact Gina!