Check out the 2022 MWC Board and Committee Chairs, Attend the Wine Industry Leadership Conference, Help us to create a MI Black Wine Professional Database, Explore events and news from Black Star Farms, Plan for the 2022 Eastern Winery Exposition, Read a message from MWC President, and more!
2022 MWC Board & Committee Chairs
We would like to thank the Michigan Wine Collaborative membership for participating in this election and to our entire Board of Directors for their service and dedication to the Michigan wine industry. Let’s grow Michigan wine in 2022!
We are also very pleased to announce that we have a full board for 2022 as well as all of our committees being chaired. We would like to announce our committee roster for 2022:
Sustainability: Josh Morgan (Petoskey Farms)
Communications & Marketing: Brian Lillie (Chateau Chantal)
Membership: Kim Zacharias (Black Star Farms)
Inclusion & Expansion: Chuck Jackson Jr. (House of Pure Vin)
Grants & Funding: Gina Shay (CADUS-Ana)
Research & Education: Michael Moyer (Lake Michigan Vintners)
Finance: Lee Lutes (Black Star Farms)
Committee Meetings will resume in March 2022. Please keep an eye on Basecamp or your inbox for more information.
On February 9, 2022, Wine Industry Network is hosting its annual Wine Industry Leadership Conference. Topics of discussion will include the current state of the economy and projections for the new year ahead; industry experts in the human resource sector will advise on employment retention and team building; and for those looking to transition a business onto the next generation of leaders, the final panel will speak to options for both generational succession planning and successful sales planning.
The Michigan Wine Collaborative’s Inclusion & Expansion Committee is working to create a network in Michigan of the Black wine professionals in the state. This kind of database does not currently exist in the state or in many other states. and would be a unique project to complete. This database would also serve to strengthen the Michigan Wine Collaborative’s Recruitment and Talent Pipelines for the Michigan wine industry.
Michigan Wine Collaborative is committed to increasing inclusion among the industry and inviting new people into that industry in order to grow and expand as much as possible, and of course we are working to make sure there are a safe spaces for everyone to connect, network, and work together to grow the Michigan grape and wine industries. Please complete or share the form below to contribute to our efforts to create and maintain a database of Black wine professionals in Michigan.
MWC would like to acknowledge Black Star Farm’s first ice wine harvest since 2013! And we want to hear from the industry about all of our ice wine harvests. Please reach out to Emily if you have some information to share about your ice wine harvest.
Black Star Farms was able to share the following information with us about their harvest:
Eastern Winery Expo Discounted Rate for MWC Members
After this two-year gap, we’ll all be eager to reconvene, swap stories, share our successes, learn from our failures, and come away on March 24 stronger, more informed, more connected, and reenergized to move forward in this new landscape.
We’ve been busy working out the details on an event that will continue to serve the needs of you, our community of the East. The Conference program and speaker line-up is complete. The full event agenda is now posted. The Exhibit Hall is filling out. Registration and room blocks will open next month.
Thank you for entrusting me to help lead the Michigan Wine Collaborative, and a huge thank you to Dr. Dave Miller, who has served as president since the Collaborative’s inception in 2016.
I say “help lead” because the Collaborative’s success depends on the industry’s willingness to take ownership of its own future. In 2019, when the Michigan Wine Collaborative sent representatives and Michigan Rieslings to participate in FLXcursion, an international consumer, press, and industry event much like Michigan’s “City of Riesling,” I looked around amazed at the sheer number of volunteers. When I took the organizers aside and asked how many volunteers they had, it was 160! For one event! I would love to see 160 people (which equates to less than 1 person per Michigan winery) actively volunteering with the Collaborative at least once in the next two years to help our industry grow, improve, and achieve the recognition and success we deserve.
Of course, we all have different agendas and definitions of “success”. For our largest wineries, that might mean finding more channels of distribution across the US and world. For our smallest wineries, it might mean piquing the curiosity of tourists locally and from all over, making the idea of Michigan wine irresistible, so their feet lead them to our tasting rooms to taste and buy Michigan wine. BUT WE ALL HAVE A COMMON GOAL: TO MAKE AND SELL GREAT MICHIGAN WINE! I promise, by sharing your time and expertise on an MWC committee, you’ll gain at least as much as you give in networking opportunities and resources for reaching your own goals while advancing our collective cause. Everyone wins.
In the next two years while I serve you in this position and our board welcomes many new faces, I invite you to:
• Be a part of branding Michigan’s identity so that all Michigan wineries benefit (You can do this by coming to the table—i.e. MWC committee meetings—with your ideas, time and passion.)
• Build and strengthen our relationships and reputation with the press and trade (You can do this by hosting and/or enthusiastically participating in our press and trade events by showing up to network or by sending wines.)
• Expand our talent pipeline with the next generation of winemakers, grape growers, wine program/ag students, and hospitality professionals so that the torch will be passed to trusted and sustained for many years to come. (You can do this by participating in MWC’s mentorship programs or actively seeking to diversify the staff at your company by offering paid learning opportunities for the next-generation of the MI wine industry.)
We have roughly a half-century of recent wine-growing history in Michigan, and while it’s crucial to learn from and honor our past, now is the time to run, not walk, to embrace our future. Let’s go!
Michigan Wine in the News
Check out notable mentions in the media featuring Michigan Wine Collaborative members and promoting the Michigan Wine Industry