Over the summer we worked with a start up press corp of wine bloggers and influencers called Bevfluence. Member wineries signed on to participate on this project included Amoritas, Left Foot Charley, 12 Corners, and Aurora Cellars. The BevFluence team created and posted content on the wine samples sent to them by the MI participants. To see an overview of some of the content posted see our tagged posts on Instagram, #MIWineBloggerWorkshop on Twitter, or visit the MWC site at the link below:
https://michiganwinecollaborative.com/mwc-teams-up-with-bevfluence-part-1/
To read a more in depth analysis with some analytics from the BevFluence group please visit this link:
http://bevfluence.com/2020/12/10/the-michigan-wine-collaborative-bevfluence…