| Michigan’s wine grape growers are at a pivotal moment. The opportunity to shape the future of viticulture and enology in our state is upon us, and it begins with a simple yet powerful act: signing the petition for the adoption of a new marketing program under the Agricultural Commodities Marketing Act, P.A. 232 of 1965, as amended.
Why P.A. 232 Matters
P.A. 232 is not just another piece of legislation; it’s a beacon of progress for Michigan’s wine grape industry. It promises funding for research, education, and promotion—key pillars that support the improvement of wine grape and wine production and bolster consumer awareness. This act is a testament to our commitment to excellence and our dedication to the craft of winegrowing and winemaking.
The Petition: A Step Towards Inclusion and Self-Assessment
Signing the petition does not immediately enact P.A. 232 but signifies an interest in exploring the potential of a 232 checkoff program. It’s a declaration that we, as growers, are ready to take the reins and have a direct say in the decisions that affect our industry. By signing, we are voicing our support for a committee of growers to be appointed by the governor, who will delve into the specifics of what the assessment under P.A. 232 would entail. This is a self-assessment initiative where growers reinvest into the industry for its betterment.
The Process: Your Voice, Your Vote
Once sufficient signatures are collected, a committee will engage with the grower community to draft ideas and hold public meetings across Michigan’s viticultural regions. This collaborative approach ensures that every voice is heard and that the program reflects the collective vision of Michigan’s wine grape growers.
Following these discussions, the next crucial step is a statewide referendum. Every wine grape grower will have the opportunity to vote on the approval of the program. If passed, the program will be subject to review and renewal every five years, allowing for continuous improvement and adaptation to the industry’s evolving needs.
The Impact: A Seat at the Table
Currently, Michigan wine grape growers lack a unified statewide representative organization, leaving us without a seat at the Craft Beverage Council table. The funds from P.A. 232 would change that, granting us a say in how our contributions are utilized, whether it be for research with MSU/Project GREEEN or other initiatives that directly benefit our vineyards and wines.
Your Role in Shaping the Future
The journey to a more robust and united wine grape industry in Michigan starts with you. By signing the petition, you’re not just supporting a program; you’re championing a cause that will elevate Michigan’s standing in the wine world. This self-assessment is a reinvestment in our industry.
Join us in this endeavor. Sign the petition, engage in the conversation, and let’s collectively nurture the growth and success of Michigan wine grapes. Together, we can ensure that our industry thrives for generations to come.
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For any questions or further discussion, please feel free to reach out to Brian Lillie at [email protected]. Your involvement is invaluable, and your insights are the cornerstone of our industry’s advancement.
Thank you for your support and for being an integral part of exploring this avenue for our industry’s future.
Brian Lillie, Lee E. Lutes, Esmaeil Nasrollahiazar, and MSU Extension |
