2023 MWC Annual Election: Ballot & Candidates
MWC is excited to host our 2023 Annual Election for our Voting Members from June 29th to June 30th via our member portal, Wild Apricot. Voting members are encouraged to review the candidates for open seat as well as our current board members running to maintain their seat. We also have a number of Bylaws proposals to update our current Bylaws to fit the organization’s needs as we evolve. Please review the information below.
Candidates: Incumbents
SW WINERY: BRIAN LESPERANCE (FENN VALLEY VINEYARDS)
MWC Secretary
Bio:
Brian joined the family business in 2012 after nearly a decade in technology sales and marketing. He and his wife Gwen represent the 3rd generation of family to be actively managing Fenn Valley Vineyards in Fennville, MI. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015, a spot held by his Father-in-Law since the winery’s inception in 1973. Today Brian not only heads up production, but oversees overall operations of the business. When not at work Brian enjoys downhill skiing, cycling and travel. Brian and Gwen have two children and live on the farm in Fennville.
SW WINERY: MATT MOERSCH (ROUND BARN, TABOR HILL, FREE RUN)
Bio:
Matt Moersch’s wine career began as picking grapes in his family’s vineyard and apprenticing with his father, and he continued his studies with world-renowned winemakers and growers in France, Germany, and Hungary. Currently, he is partner of The Round Barn Winery and co-founder of Free Run Cellars, crafting more than 40 different styles of dry and sweet wines; more than 100 unique beer recipes; and 20 different types of fortified wines and spirits, such as bourbon, rum, and vodka. While focused on French-style wines and spirits, Matt draws from the vast diversity of European winemaking and distillation traditions to develop the diverse, award-winning portfolio for which Round Barn and Free Run are celebrated. Spearheading the Great Lakes Sustainable Wine Alliance (GLSWA), a statewide sustainability initiative, Moersch is working to bring Round Barn’s sustainability mindset to a broader coalition of neighboring winegrowers. Modeled on Oregon’s premier LIVE certification, the GLSWA will encompass agricultural, cellar, and business practices; including key issues such as the elimination of herbicides from Michigan vineyards and aggressive water-reduction practices. “Good wine is made in the vineyard. So I always begin by understanding how I can better serve the grapes by honoring where they grow. When the vines are happy, the wine is, too.” All of Moersch’s properties are MAEAP-verified. Moersch has been a leading figure in building the nationally recognized reputation of Michigan’s famed Lake Michigan Shore AVA.
Initiatives:
- Work towards advancement of MWC sustainability projects & the GLSWA.
NW WINERY: BRIAN LILLIE (CHATEAU CHANTAL)
MWC Vice President
Bio:
Family
Father
Husband
Career
Vice President of Hospitality and Distribution Chateau Chantal Winery
VP, Marketing Committee Chair, Inclusion and Expansion Committee Michigan Wine Collaborative
Northwestern Michigan College Extended Education Instructor
North Central Michigan College Lifelong Learning Virtual Instructor
10 years Grape and Wine Industry Council Annual Conference Planning Committee
Taste Michigan/Cool is Hot Campaign 2021-2023
MiCAST Program 2013
Guitarist
Accomplishments
Executive Board North Traverse Heights Neighborhood Association 2010
Downtown Traverse City Chili Cook Off Champion- No Bean category 2013
First Chair Baritone Parkside Junior High Varsity Marching Band
Jackson Catholic Middle School Dance Off Runner Up 1989
Self-Proclaimed Thumb War Champion 1994-Present
Initiatives:
- Create a sustainable Full Time Executive Director role
Candidates: Open Seats
SW WINERY: ANDREW BACKLIN (MODALES)
Bio:
I grew up in Northern California, surrounded by winegrowing and winemaking. During high school, my first job was working on a bottling line after school. I always had an interest in foraging for wild plants and fermentation. It started with kombucha brewing, which then led to homebrewing, and eventually, I fell in love with winemaking.
After high school, I initially pursued theology in college, but upon graduation, I realized it wasn’t the path I wanted to continue on. Instead, I spent the next four years touring the country as a hardcore musician. However, the demands of the road eventually wore me out, and I knew I needed to find something else that would allow me to stay creative.
That’s when I landed a job as an enologist at Steele Wines in Lake County, CA. While working there, I enrolled in courses at Santa Rosa Junior College and the UC Davis extension for Enology. Under the mentorship of Jed Steele, an innovator in low-intervention winemaking, I worked my way up to the position of Assistant Winemaker at Steele Wines.
However, Michigan started calling my name when my wife decided to move there. I joined Lawton Ridge Winery as an assistant winemaker and truly fell in love with cool-climate winemaking and viticulture. Eventually, an opportunity arose to return to California and work at Duckhorn Wines. We packed up and made our way back.
During my time in California, I was approached by the owners of Modales with a proposition to move back and help start a new winery in the Fennville AVA. We seized the opportunity, returned to Michigan, and broke ground on Modales in 2018. Since then, we have been focused on innovation and approaching winemaking in Southwest Michigan from a fresh perspective.
At Modales, we have made significant changes to our winemaking practices. We have converted 90% of our processes to Native Fermentations, adopting a hands-off approach. Additionally, witnessing the decline of our vineyard soils, we decided to transition to organic viticulture. We are working towards certifying all of our vineyards in 2024.
I firmly believe that a “shades of green” revolution, as Dave Bos would say, is coming to Michigan. We strive to be an example of what regenerative farming can look like on a commercial scale.
Initiatives
- Start an educational initiative to teach growers and wineries about compost production.
- Engage with the universities and growers about studying softer chemistry spray materials for Michigan
- Industry outreach in Chicago for Michigan wine promotion
- Create winemaker forums to forward community and discussion about premium winemaking
- Engage with MSU to study the connection between foliar nitrogen sprays and Sour Rot
- Form a quality alliance like the VDP group in Germany
- Start more dialogue surrounding winemaking techniques and how we can innovate
RESTAURANT/RETAIL: TAMELA C. TODD (T&T SIP N READ)
Bio:
Tamela C. Todd is a bestselling author, certified mental health coach, and entrepreneur, who is passionate about promoting mental health and self-care. Tamela also has a love for literature and wine. She plans to combine these passions by opening a Sip n Read Book Bar, where customers can enjoy a glass of Michigan wine while browsing through a selection of books. With her experience as a women-owned and minority-owned business owner, Tamela understands the challenges facing small businesses. She believes that promoting Michigan wines can help boost the local economy and provide a unique selling point for retailers. Tamela has honed her business sense with the completion of Retail Boot Camp at Tech Town Detroit, Build Basics at Build Institute, Scale Your Business Like a Boss at Operations School, and 3x Motor City Match awardee. She is also a member of Bamboo of Detroit and has been featured in various media outlets like Rolling Out Magazine, Metro Parent, She Leads Podcast, WDIV, and many others.
As a potential retail board member for the Michigan wine collaborative, Tamela would not only promote Michigan wines but also the unique experiences that can be created by pairing wine with literature. Her vision for the Sip n Read Book Bar is to create a welcoming space where customers can relax and unwind, while also promoting local authors and literature.
Tamela’s entrepreneurial spirit and innovative ideas make her an asset to any team. With her experience in healthcare, mental health, and small business ownership, she has the skills and knowledge necessary to help retailers thrive. As a retail board member for the Michigan wine collaborative, she would bring a fresh perspective and a commitment to creating positive experiences for customers.
Initiatives:
- Increase awareness and visibility of Michigan wines: As a retail board member, I would prioritize initiatives that help increase the visibility and awareness of Michigan wines in the marketplace. This could include working with local tourism boards to promote wine tours and tastings, creating educational materials for consumers, and partnering with restaurants and bars to feature Michigan wines on their menus.
- Foster collaboration and networking: As a retail board member, I would prioritize initiatives that foster collaboration and networking among Michigan wine producers, retailers, and other industry stakeholders. This could involve organizing industry events and conferences, facilitating networking opportunities, and creating online forums and groups where members can connect and share information and resources.
NW WINERY: BONNIE HARDIN (MARI VINEYARDS)
Bio:
Born and raised in Traverse City, MI, Bonnie started at Mari Vineyards in 2016 after a decade of working in events and communications. After helping Mari to open their Tasting Room as a server, Bonnie was promoted to Supervisor, then Assistant Manager, and then Sales & Marketing Coordinator. Her role includes managing Mari’s marketing, social media, in-house wine education, off-site events, and local wholesale. In 2021 she was awarded her WSET Level 2 with Distinction, and plans to go for her Level 3 soon. Bonnie serves on the Old Mission Peninsula Wine Trail Marketing Committee and is actively involved with the Traverse Wine Coast, Michigan Wine Collaborative, and Dirt to Glass Conference.
Bonnie graduated from Michigan State University with a degree in Global Studies in the Arts and Humanities, including minors in French and Religious Studies. A study abroad program took her to Tours, France for a summer in 2014, and she returned to Michigan with a heightened interest in regional wine and food. After graduation, she worked in the restaurant industry and beer world before converting fully to wine.
In addition to her work at Mari Vineyards, Bonnie is a freelance website and graphics designer, production assistant, and social media manager.
Initiatives:
Executive Board Positions
TREASURER: PETER KING (DREW RYAN WINES)
Bio:
My name is Peter King III and I am a senior accountant at Elevance Health and I have over 15 years of accounting and finance experience. I hold a BBA in Accounting from Tennessee State University. Some of my career achievements that would directly benefit the collaborative would be my experience with GAAP accounting, financial data analysis as well as process automation. In addition, I have over five years of experience using QuickBooks online on behalf of my company Drew Ryan Wines and for the past few months I have served as the interim treasurer for the Michigan wine collaborative. As the interim treasurer I have automated the check distribution/payroll process for our executive director and for some of our routine vendors. In addition I have reconciled our QuickBooks account to match our general checking account.
I would like to thank you for considering me for the role as Treasurer for the Michigan.
Initiatives:
- Automate many of the routine transactions
- Ensure quality financial reporting and budgeting, file tax returns
- Provide insight on financial strategies or financial goals of the Collaborative.
Bylaws Proposals
- Addition of Honorary (non-voting) Legal Board Seat
- Mark Vanneste of Howard & Howard running for this position should the seat be approved by the Michigan Wine Collaborative board.
- Addition of Honorary (non-voting) IT Seat
- Addition of Honorary (non-voting) Financial Strategist Seat
- Adjust Mission Statement to reflect evolution of the organization.
- MWC has continued to evolve and change based on the feedback from our members on how our time and resources should be prioritized. The mission statement should reflect that.
- Option 1: Keep original mission statement
- Option 2: Version 1 from retreat: To serve as the ambassador of the Michigan wine industry by building the Michigan brand, creating standards, providing resources, and fostering connection for the wine community.
- MWC has continued to evolve and change based on the feedback from our members on how our time and resources should be prioritized. The mission statement should reflect that.
- Option 3: Version 2 from retreat: To lead the Michigan wine industry by serving as an ambassador, differentiating the region, providing resources, and fostering connection for the wine community.
- Vote on whether to raise annual dues.
- The dollar had an average inflation rate of 3.40% per year between 2016 and today, producing a cumulative price increase of 26.40%. MWC dues are the same prices as they were in 2016, but all of our costs have gone up.
- Propose raising member dues 25% to cover cost of labor, materials, and software subscriptions and tools necessary to run the organization.
To view the current Annual Meeting Packet see below:
Voting Instructions
MWC voting members will receive an official ballot with instructions prior to the Annual Meeting to their email inbox associated with the member profile. This ballot will need to be completed on our member portal, Wild Apricot. If you have any questions on how to log in, the email associated with your member profile, the ballot, or anything at all please reach out to us at: [email protected]
To access your member profile visit:
Michigan Wine Collaborative – Home (wildapricot.org)
To join MWC as a voting member please visit:
Call In Information
Michigan Wine Collaborative is inviting you to a scheduled Zoom meeting.
Topic: MWC Annual Meeting & Election
Time: Jun 29, 2023 10:00 AM Eastern Time (US and Canada)
Join Zoom Meeting
https://us06web.zoom.us/j/84342148186
Meeting ID: 843 4214 8186
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