New Year, New Sponsor! MWC Welcomes Outshinery to the Michigan Wine Family!
Outshineryis the brainchild of award-winning designer,Laurie Millotte, who became frustrated with the poor quality imagery so prevalent in the beer and wine industries. Laurie found herself designing beautiful labels for her clients, but the marketing efforts that followed would often fall flat due to lackluster visuals.
Walking home after watchingJurassic Worldat the movies, the idea hit her: “If computers can make dinosaurs lookthatrealistic, surely we can do the same for a wine bottle!!!”
Outshinerywas born.Leveraging photorealistic 3D technology, our online service is 10 times faster, and 50% cheaper than a traditional photographer. Wineries and breweries worldwide now have a reliable resource for product photos and videos that convert to sales.
Not only do wineries benefit, but so do retailers, distributors and consumer apps that are selling their product on their behalf.
We create all the trade assets a brewery or winery needs to run a thriving business.
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Pack shots (bottles, cans, poured glasses, gift boxes, etc.)
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Lifestyle images (in-context photography)
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Product videos (including animated label videos)
Without the need to ship physical samples and through our quality execution, Outshinery is transforming how the entire alcohol industry markets itself. Customers that have made the switch to Outshinery: Kendall-Jackson, Treasury Estate, Joseph Phelps, Realm, Kiona, Mark Anthony Group, Argyle, Sparkling Pointe, etc.
Try it today and test the magic for yourself!As a special offer to all the MWC members, Outshinery will even include a bonus Lifestyle Image to this test order.
Outshinery creates visual content that engages and sells.
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Vivino used a short bottle animation designed by Outshinery on their national mailer on Tax Day 2018
Results: a 6% increase in Click-Through-Rate -
Component Wines teased an exclusive partnershipusing an Outshinery product video
Results: 4 times more engagement on social + a feature onSevenFifty Daily
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King Family Vineyards shared 2 Outshinery Lifestyle Images on social media in December.
Results: 4x sales increase that particular month -
Mark Anthony Group introduced future additions to their brand portfolio at annual board meeting using Outshinery’s capabilities for bottle shots without the need of physical products.
Results: Increased enthusiasm for what’s next + decision to further expand a product line
Outshinery is contributing to a better future.
We commit to giving 5% of profits from each sale to benefit WaterAid Canada, a non-profit organization helping poor communities establish sustainable water supplies… Because wine and beer only taste so good next to a glass of clean water, we have to learn how to share and treat this resource more carefully.
Simply brilliant!
Click Here to visit Outshinery on the web. E-mail fellow MWC member Laurie Millotte with any inquiries regarding Outshinery.
Outshinery is a valued member of the Michigan Wine Collaborative and our first webinar host! Thank you Outshinery!
Click Here to inquire about sponsorship opportunities with MWC.
MWC Teams Up With Outshinery for Inaugural Webinar
Participants Needed for Wine Sales Data Survey
To Take the Survey Click Here!
MWC & Vintage Michigan Merge!
Michigan Wine Grape Commission
To view, download, or print the document above Click Here!
A Message from MWC President on the Michigan Wine Grape Commission
Winemaker Conference Selects Traverse City for Inaugural Midwest Host
Early bird registration has opened and more information can be found here.
MWC Members Save on EWE Registration
For more information Click Here!
2019 NW MI Orchard & Vineyward Show
For more information Click Here!
2019 Southwest Michigan Hort Days
Winery Development Conference
Click Here to see the schedule and learn more!
Farming for the Future 2019
License to Steal National Wine Marketing Conference
Life Between the Vines Supports Industry Through Michigan Wine Podcast Series
MWC had the pleasure to work with the Life Between the Vinesto bring to fruition the Michigan Wine Edition podcast series. Currently there are 5 episodes released which highlight MWC members Bowers Harbor Vineyards, White Pine Winery, Domaine Berrien Cellars, Lake Michigan Vintners, and Shady Lane Cellars. If you haven’t already give your ears a treat and listen to some friends share their stories from our wine industry. Make sure to share on social media and with friends to raise awareness on premium Michigan wines!
New Provisions Related To Manufacturing Requirements and Retail Sales At Tasting Rooms
To read the remainder of this article from michigan.gov click on the graphic.
Click Here to review by bill number.
Click Here to review by license type.
MWC Reflects on 2018 Accomplishments
A Word from the Board
Committee Goals for 2019
We NEED You!
Member Satisfaction Survey Sent Out to Members
Click Here To Take The Survey!
We need to hear from you! Only a small portion of our membership has completed the satisfaction survey. MWC wants to secure satisfaction from ALL members. Please take the Member Satisfaction Survey to help us define our goals and trajectory for the rest of 2018 and beyond. Let us know how we are doing. And as always, Thank you for being loyal and valued members of the Michigan Wine Collaborative.
Welcome to Our Newest Members!
A Look Back on 2019 via MWC Members
Last month we sent a survey out to MWC membership asking what their favorite Michigan wines were as well as their favorite Michigan wine moments. We had a great vintage in 2018 and looking forward to making 2019 better with our Collaborative members. To view the results of the survey Click Here!
A Final Word from the MWC President
For more news and information, please visit us at www.michiganwinecollaborative.com. If you haven’t already please like us on Facebook, follow us on Instagram @michiganwinecollaborative, and on Twitter @MIWineCollab. We look forward to seeing you online!
Cheers,
Dave Miller, President
Click Here to inquire about sponsorship opportunities with MWC.
Resume PDF, Michael McCallum CV.pdf
Resume PDF, Maréva VALAYER_ CV_En.pdf
Are you looking to hire or to be hired? E-mail us us your info and we will share it on the MWC Job Board in our next newsletter.
Do you have an event, news, or accolade you would like published through MWC? E-mail Emily at [email protected]to submit material.
Are you involved in any of MWC’s valuable and dynamic committees? We are looking for motivated and industrious members to help our committees thrive. To request more information on available committee seats click here.
The Cold Climate committee is devoted to the support and innovation of cold climate varieties in Michigan. If you are interested in joining or if you have any questions please Contact Jessica. Meetings will take place the 3rd Monday of the month unless otherwise noted. The next meeting for this committee is January 22nd at 9am Contact Us if you would like to be sent call in information
ATTENTION:The Communications committee has recently merged with our Membership committee.
Membership & Communication committee call date is January 22nd at 10am. Contact Us if you would like to be sent call in information. Any inquiries may be directed to committee chair Gina Shay.
Sustainability committee call date is TBD. Contact Us if you would like to be sent call in information for the next meeting. Any inquiries may be directed to committee chair Matt Moersch.
MWC cannot thank our members enough for supporting us and collaborating with us on the future of the Michigan wine industry. We need you to help us spread the word about MWC membership. Every member who cultivates a fruitful referral will receive a small thank you gift from MWC.
Reminder that board meetings take place monthly. All members (voting and non-voting) are welcomed to attend. In addition, time is allotted for public comments or questions. The next board meeting is scheduled for February 5th at 10 am. Board meetings will take place the first Tuesday of the month unless otherwise noted. For call-in information contact us here or check the news section on the MWC website.